This is your brain on freestyle rap

This is your brain on freestyle rap

This is your brain on freestyle rap.

Using brain scans, scientists try to find the hallmark of a creative process.

In the worldwide cultural juggernaut that is hip-hop, it’s widely understood that the spontaneous lyrical improvisation of freestyle rap is the genre’s purest form of creation. More often than not, how well a rapper navigates this stream-of-conscious realm is the yardstick by which talent is measured.