CogniFit at Madrid in Game Investor & Demo Day: Cognitive Wellbeing Gains Ground in Gaming
Gaming is evolving beyond entertainment. Cognitive wellbeing is becoming part of the industry conversation, and CogniFit participated in one of the spaces where this shift is taking shape: the Investor & Demo Day of Madrid in Game.
Madrid in Game is an initiative by the Madrid City Council to strengthen the city’s position as an international hub for the video game industry, with a focus on innovation, talent, and entrepreneurship. At its core is the Video Game Campus, located in Casa de Campo, a hybrid physical and virtual space spanning more than 3,000 m² and structured around three main pillars: development, experiences, and esports. Within this ecosystem, the Clúster de Industrias Creativas y Videojuegos de Madrid connects companies, institutions, and talent across the sector, fostering collaboration and industry growth.
A new edition of the Investor & Demo Day once again positioned itself as a key meeting point to connect talent, innovation, and investment in the gaming industry. More than 50 companies showcased their projects, highlighting the dynamism of Madrid’s growing gaming ecosystem. Throughout the sessions and demonstrations, participants repeatedly pointed to an emerging trend: growing interest in digital experiences that go beyond interaction to include elements of cognitive assessment and support for cognitive wellbeing, grounded in rigorous methodologies.
In this context, CogniFit’s participation is particularly relevant. As a developer of cognitive assessments, training tools, and brain games grounded in scientific evidence, the company serves as a direct bridge between neuroscience research and its application in digital environments. Its technology focuses on objectively measuring various cognitive functions and developing interactive experiences aligned with scientific standards.
This approach aligns with the initiatives promoted by the Clúster de Industrias Creativas y Videojuegos de Madrid, which aim to foster innovation, training, and collaboration among companies, institutions, and talent within Madrid’s gaming sector. CogniFit has also recently joined the Cluster.
Carlos Rodríguez, CEO of CogniFit, commented: “Madrid in Game is a powerful signal of where our industry is going. We are entering a new era where gaming is not only about entertainment but about unlocking human potential. At CogniFit, we believe the future of digital experiences lies at the intersection of play, science, and cognitive wellbeing, where every interaction can both engage and enhance the mind. Madrid has the talent, ambition, and ecosystem to lead this transformation globally, and we are proud to be part of that journey.”
Through its participation in initiatives like this, CogniFit reinforces its position at the intersection of digital health and gaming, contributing to a new generation of experiences where interactive technology is supported by scientific principles and a responsible approach to cognitive wellbeing.
