How CogniFit is Helping Playwing Expand Their Core Business Model

CogniFit is excited to announce a unique partnership with Playwing, a sister company of Ubisoft video game industry gigant.

Playwing is partnering with CogniFit
Playwing is partnering with CogniFit

According to Carlos Rodriguez, CogniFit CEO, this project is “an exciting example of the power of CogniFit’s API, which has enabled Playwing to prototype, produce an MVP (Minimum Viable Product), and begin development on a fully scalable, commercial-grade, white-labeled platform that is introducing a brand-new market segment to CogniFit’s brain training technology—all in a matter of weeks.”

Who is Playwing?

Playwing is a gaming developer and publisher company focused on multiplayer, crossplatform and crossplay games, privately owned by the founders of Ubisoft. Founded in 2017 and leveraging their connections with gaming heavyweight Ubisoft, the founders quickly built a successful portfolio of mobile titles purchasable through a proprietary mobile app store and monetized their offerings through a uniquely modern revenue model known as Direct Carrier Billing, which allows users to acquire games and in-app purchases through their mobile telephone service providers, streamlining the purchasing process and removing unnecessary payment intermediaries.

As the company grew, they began to explore whether the business model which they had created and refined in the mobile games space could also function across other product categories. It wasn’t long before Playwing found success with this strategy, with the release of a sports-focused mobile app portal known as 100% Sports, which allows users to access on-demand video and mobile content about their favorite sports teams, including unique, premium content.

The company has also created a magazine reader app, known as Kiosk, providing further proof of the viability of this business model. Building on the success of these new ventures, Playwing began looking for additional verticals where they could create unique mobile stores to continue to expand their core business model. And this is where CogniFit is playing a unique role in the story of this startup.

About the Playwing Partnership

The new Playwing platform with CogniFit integration.
The new Playwing platform with CogniFit integration.

CogniFit has been a leader in the cognitive stimulation and brain training segment for years, providing users with engaging and impactful brain games and cognitive assessment through our desktop and mobile platforms for consumers and providing a range of professional tools for medical professionals, researchers, and educators.

Playwing has proven to be successful at building engaged communities of gamers, sports fans, and readers, and saw the CogniFit API as a unique opportunity to create a new platform for their users to enjoy.

The project has seen Playwing connect to CogniFit’s library of cognitive stimulation activities through our API (Application Programming Interface), which allows software developers to quickly and easily leverage the cognitive stimulation expertise of CogniFit to create their own software, apps, or platforms.

The new platform that Playwing is developing—which will have a completely customized UX/UI and frontend design, making it more appealing to Playwing’s target audience—is scheduled for release later this year, with a limited single-country soft launch planned for Q3 2021 with a wider release shortly after.

What’s Next?

Having seen how cool the early designs and preproduction versions are looking, I can tell you that this is going to be an exciting project to watch.

While we are all eagerly anticipating the final product later this year, why not take a moment to leave comment below and let us know if you have any questions or comments!

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